Zentral Living

Zentral—Living is a real estate company based in Querétaro, México. It resulted from the idea of combining a cosmopolitan and contemporary lifestyle with the easy-going, local tendencies of the new generations.

We created a monogram as an icon that expresses the high quality of the developments and communicates a cosmopolitan and young lifestyle. Inspired by Piet Mondrian's geometric figures, we created a set of patterns through a grid that combines sober colors with a brilliant red.

The slogan "Founding the Future" communicates the most important values of the brand in a simple expression. It transforms its audience into the founders of a family, a project, a house or a business. Zentral—Living triggers the desire for the important things in life.