Method

An inquirybefore a design.

Every identity starts by understanding what the brand already is. We work in three stages, and each one is led by the person who does it. A full identity takes 2 to 8 weeks.

Stage 1

Philosophy

Led by Diego I. Rosales

We observe: How the brand speaks today, where it comes from and who it speaks to.
We ask: What is this brand and what is it not? What do the people it speaks to fear and want?
We find: Its name, its purpose and its voice: the ground on which everything else is drawn.

Deliverables

Naming
Philosophical session
Verbal identity
Storytelling
Tone
Mission and purpose
Communication matrix

Stage 2

Design

Led by Daniel Capri

We observe: The philosophy of the brand and the visual world of its industry, to know what to move away from.
We ask: What is the simplest form that can say all of that?
We find: The mark, the color, the typography and the grids that hold it together.

Deliverables

Logo and icon
Color
Typography
Illustration and patterns
Grids
Mockups

Stage 3

Applications

Led by Isa Olaya

We observe: Where the brand lives: social media, stationery, screens and spaces.
We ask: How does it stay the same wherever it is projected?
We find: The applications and the manual that let the identity be used without us.

Deliverables

Social media
Stationery
Web mockup
Brand manual

Start a project

Tell us about your brand.

Request a quote Or write to us at info@lumbral.co