Azell

Azell helps institutions make their business scalable, adapt to new media, find the best customers and exponentiate their growth curve. The challenge was developing a language that combined professionalism with innovation, scalability with stability, and technology with a human touch.

The name came from the need to speak a language of movement and fast action, but also of experience and solidity. "Azell" is an apheresis of the English word "gazelle", and contains the verb of sales: to sell. As a Gazella dorcas, Azell is agile, adaptable and capable of growing sales when the environment becomes difficult.

The slogan speaks directly and bluntly: Scaling business. The icon stares confidently at its goals. The combination of black and green is fast, modern, concrete and professional.