Lumbral Branding Studio

BrukerP12

Bruker

Scope
Branding
Year
2018
Bruker brand applications
Challenge

It is said that German engineering is the most prestigious in the world. Inspired by its quality and standards, BRÜKER is a digital community that connects the different actors of the construction world and offers its members a solid guarantee through a method that evaluates and reports the quality of services and products.

Idea

We created a name inspired by the German word Brücke, which means "bridge", recalling the capability of creating connections in a qualified way. As an icon, we developed an emblem: a contemporary interpretation of medieval heraldic coats of arms.

Result

The colors seek to communicate a professional management of business relationships in a digital community.

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