BrukerP12
Bruker

Challenge
It is said that German engineering is the most prestigious in the world. Inspired by its quality and standards, BRÜKER is a digital community that connects the different actors of the construction world and offers its members a solid guarantee through a method that evaluates and reports the quality of services and products.
Idea
We created a name inspired by the German word Brücke, which means "bridge", recalling the capability of creating connections in a qualified way. As an icon, we developed an emblem: a contemporary interpretation of medieval heraldic coats of arms.
Result
The colors seek to communicate a professional management of business relationships in a digital community.













Parabox
Research and consulting. Branding, naming and brand system