Parabox

Parabox is a team of scholars and consultants that work with educational institutions, governments, companies and civil society organizations, combining social and academic research with creative thinking and the transformation of institutions. We developed the whole identity of the brand in its verbal and visual dimensions.

The name is a neologism inspired by the word paradox, combining the Greek element παρα [para], "at one side of", with the English word "box". We can think out of the box, but also within the box or at the side of it. We transform the box.

We developed a logo, an icon and a new graphic language able to express such a peculiar identity, and took part in defining the name, mission and vision. It is not about thinking without the box or independently of it, but opening it.