Lumbral Branding Studio

UrbankP07

Urbank

Scope
Branding, naming and brand system
Year
2022
Urbank interfaces on a laptop, tablet and phone over stone blocks
Challenge

Today everything solid melts into air. That is why we centered the Urbank brand concept on three pillars of a contemporary bank: power, solidity, and trust. Power belongs to users. Solidity is ours. Trust is mutual.

Idea

Fully digital, Urbank corrects the problems of the intangible and the evanescent new fintech realm, based on a robust and firm proposal that looks toward the construction of the future.

Result

The aesthetic statement is based on a new understanding of Modernity: technology and digital environments can coexist with the force of the tangible and the reality of the material. We reinterpret the urban world and connectivity from the classic values of banking: stability and trust.

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Hacienda los Álamos tequila bottle and red box among wooden arches
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