Hacienda los Álamos

The purity of tequila is not only recognized in its color, its aroma and its flavor, but mainly in the ways of sharing it. Hacienda Los Álamos is a tequila that honors traditions, family life and great events, of completely organic origin and delicate and elegant manufacture.

We developed a logo and an illustration that pay homage to the tequila house and the space for coexistence and community it represents. We explicitly avoided every cliché associated with tequila, forbidding ourselves elements such as agave, maguey, or "ranchero" images. Instead, we were inspired by the elegance of the poplars that adorn the hacienda.

The packaging and the color palette are classic and at the same time contemporary, inspired by the materials that the agave and its rural environment provide. We created a drink to be enjoyed next to other spirits in a more luxurious and refined environment.