Lumbral Branding Studio

AstraP06

Astra

Scope
Branding, naming and brand system
Year
2023
Astra brand applications
Challenge

We created a fintech that seeks to democratize and make universal the world of digital finance.

Idea

Like the sky and the stars that shine in it, Astra is available to everyone at all times. The star expresses speed, infinity, unrestricted growth, multiplication, and the future. But stars are also the oldest beings in the galaxy, the source of our inspiration and the possibility of finding ourselves when we are lost.

Result

The banking and financial industries, anchored in old traditions, find in Astra a new version adapted to the speed and horizontality of the contemporary world: a brand that democratizes money management.

Next project

Urbank

Digital banking. Branding, naming and brand system
Urbank interfaces on a laptop, tablet and phone over stone blocks
All work