Lumbral Branding Studio

AlandP05

Aland

Scope
Branding, naming and brand system
Year
2023
Aland website on a tablet against a dark background
Challenge

We created an exclusive club of luxury living with an international character around a sophisticated and relaxed lifestyle.

Idea

Inspired by the Åland Islands, a Finnish archipelago recognized for its natural beauty, its exclusivity, and its Nordic lifestyle, this club seeks elegance and good taste in ordinary life. This was challenging in both verbal and visual areas, as simplicity was also one of the core messages of the brand.

Result

Our solution was to cross visual narratives with soft colors and decorative elements formed by thin shapes, to transform spaces into a human habitat for ordinary life. We want to make everyday life a luxury worthy of being told.

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