2023 — Branding, naming, brand system

We created a fintech that seeks to democratize and make universal the world of digital finance.
Like the sky and the stars that shine in it, Astra is available to everyone at all times. It is a brand that democratizes money management.

The star is an image that expresses speed, infinity, unrestricted growth, multiplication, and the future. But at the same time they are the oldest beings in the galaxy, the source of our inspiration and the possibility of finding ourselves when we are lost. The banking and financial industries, anchored in old traditions, find in Astra a new version adapted for the speed and horizontality of the contemporary world.

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