2022 — Branding, naming, brand system

Today everything solid melts into air. That is why we centered the Urbank brand concept on three pillars of a contemporary bank: power, solidity, and trust.

Power belongs to users. Solidity is ours. Trust is mutual.

Fully digital, Urbank corrects the problems of the intangible and the evanescent new fintech realm, based on a robust and firm proposal that looks toward the construction of the future. The aesthetic statement we created is based on a new understanding of Modernity: technology and digital environments can coexist with the force of the tangible and with the reality of the material. We reinterpret the urban world and connectivity from the classic values ​​of banking and the world of money: stability and trust.

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