Studio
OUR HEART
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Our studio was born from the partnership between a philosopher and a designer. We seek to reveal the invisible through questions and solutions that challenge the identity of the brands we work with.
Daniel Capri
Visual Identity
Diego I. Rosales
Verbal Identity
Isa González
Graphic Designer
Pablo García
Project Manager
Our style
Singularity
Each brand is unique and does not have to look like any other. Each must speak with its own voice.
Simplicity
Complex messages are disorienting. They bore. No need for detours. A brand must use clear words and simple images.
Order
The elements of a brand must form an harmonious universe. It must be the same wherever it is projected. A messy mark is a disaster.
Memory
Brands have to speak to the soul of the people, not stay in the epidermis. Just ask: What are they afraid of? What do they want? How will they be remembered?
Method
THE CORE OF THE STUDIO
Our process varies from project to project, but we start all of them with the same approach, trying to deliver a full brand in 6 to 8 weeks.
01
Philsophy
We carefully study our clients and their audiences, to understand and map their motivations, their beliefs, their history and the essence of their products and services.
Deliverables
— Naming
— Identity & Philosophical Session
— Verbal identity core assets
— Brand storytelling
— Brand Tone
— Mission and Purpose
— Communication matrix
— Identity & Philosophical Session
— Verbal identity core assets
— Brand storytelling
— Brand Tone
— Mission and Purpose
— Communication matrix
02
Design
After organizing and creating a conceptual system, we develop the new visual language that the brand will use to communicate with its audience.
Deliverables
— Logo & Icon
— Color palette
— Typography selection
— Illustrations & Patterns
— Brand system / Grids
— Branding mockups
— Color palette
— Typography selection
— Illustrations & Patterns
— Brand system / Grids
— Branding mockups
03
Pheripherals
We develop different applications so that the brand lives in a multiplicity of environments. We take care of order and coherence based on a brand system that manifests unity in all its dimensions.
Deliverables
— Social Media setup
— Basic stationery
— Website mockup
— Brand Manual
— Basic stationery
— Website mockup
— Brand Manual