Branding Studio
Qro — Mx
Method
We created a system to combine both philosophy and design in an organized and trackable process.
Deliverables & Services
Our process varies from project to project, but we start all of them with the same approach, trying to deliver a full brand in 6 to 8 weeks.
01
Philsophy
We carefully study our clients and their audiences, to understand and map their motivations, their beliefs, their history and the essence of their products and services.
Deliverables
— Naming
— Identity & Philosophical Session
— Verbal identity core assets
— Brand storytelling
— Brand Tone
— Mission and Purpose
— Communication matrix
— Identity & Philosophical Session
— Verbal identity core assets
— Brand storytelling
— Brand Tone
— Mission and Purpose
— Communication matrix
02
Design
After organizing and creating a conceptual system, we develop the new visual language that the brand will use to communicate with its audience.
Deliverables
— Logo & Icon
— Color palette
— Typography selection
— Illustrations & Patterns
— Brand system / Grids
— Branding mockups
— Color palette
— Typography selection
— Illustrations & Patterns
— Brand system / Grids
— Branding mockups
03
Pheripherals
We develop different applications so that the brand lives in a multiplicity of environments. We take care of order and coherence based on a brand system that manifests unity in all its dimensions.
Deliverables
— Social Media setup
— Basic stationery
— Website mockup
— Brand Manual
— Basic stationery
— Website mockup
— Brand Manual