2023 — Branding, naming, brand system

We created an exclusive club of luxury living with an international character around a sophisticated and relaxed lifestyle.

Inspired by “Åland Islands”, a Finnish archipelago recognized for its natural beauty, its exclusivity, and its Nordic lifestyle, this club seeks elegance and good taste in ordinary life. We wanted to create visual and verbal narratives that lead people toward the meeting of beauty with sophistication. This was challenging in both areas verbal and visual, as long as simplicity was also one of the core messages of the brand.

Our solution was to cross visual narratives with soft colors and decorative elements formed by thin shapes, just to transform spaces in a human habitat for ordinary life. We want to make everyday life a luxury worthy of being told.

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