We created a brand that aims to bring the strength and structure of the financial institutions to a technological and mobile future.
Today everything solid melts into air. That is why we centered the Urbank brand concept on three pillars of a contemporary bank: power, solidity, and trust. Power belongs to users. Solidity is ours. Trust is mutual. Fully digital, Urbank corrects the problems of the intangible and the evanescent new fintech realm, based on a robust and firm proposal that looks toward the construction of the future. The aesthetic statement we created for Urbank is based on a new understanding of Modernity: technology and digital environments can coexist with the force of the tangible and with the reality of the material. We reinterpret the urban world and connectivity from the classic values of banking and the world of money: stability and trust.
2022 — Digital Banking, Qro - Mx
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