Pencali

Pencali is a gourmet and organic brand of nopal plants grown and harvested in the land of Milpa Alta, México, the most important region in the country for the production and distribution of these edible cacti.

Nopales have a powerful symbolic meaning for Mexican people. Associated with the national identity and with the arid lands of the semi-desert, we had the challenge of turning this product into a singular and high-quality brand. We created a system that distinguishes the different types of preparation based on the color of the label.

Design

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Deliverables

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Branding

Naming

Brand system